A fourth-generation Washingtonian, Angel Rich was raised in a life insurance sales family with a passion for financial literacy. Rich graduated from Hampton University with six honors and studied at the U. of Int’l Business and Economics in Beijing, China. In 2009, Forbes recognized Rich for winning Prudential’s national case competition and selling her groundbreaking Generation Y marketing plan.
Becoming a Global Market Research Analyst for Prudential, Rich conducted over 70 financial behavior modification studies. In 2010, Prudential’s CEO requested Rich to lead Obama’s Veterans Initiative Research Study and her recommendations were announced in the State of the Union.
In 2011, Rich conceived the first African American Financial Experience Study which now serves as the benchmark across the financial services industry for marketing to Blacks. In 2012, Rich was recognized with a Presidential Achievement Award for Exceptional Research and Innovation for helping Prudential save $6 Billion, rising from #16 to #4 in Service in one year.
As Community Outreach Advisor, she helped create NJ financial literacy curriculums and managed Junior Achievement. Separately, Rich completed missionaries in Kenya and Uganda. Accomplishing her goals, Rich resigned to found The Wealth Factory in 2013.
The Wealth Factory designs financial literacy and workforce development education technology games. The program walk users from birth to retirement in 12 interactive modules to exceed the Personal Finance Common Core Standards. The Wealth Factory is the official financial literacy tech partner for Bank on DC Department of Insurance, Securities and Banking serving 15,000 youth annually, an Obama Connect Home Content Partner for 28 states, and was named the top 9 edtech company of 2015 by the National Alliance of Public Charter Schools.
In 2015, Rich was honored to speak at the Congressional Black Caucus, win Industrial Bank Small Business Competition, become an advisor to the District’s Financial Literacy Council, get featured in a Dell Commercial and announced as DC Spokeswoman for Wells Fargo.
In 2016, Rich was inducted into Hampton University’s 40 under 40, named #11 on HBCU 30 and 30, won JP Morgan Chase Global Financial Inclusion Competition, and launched the only credit game app in the world, CreditStacker. It has been featured in 30+ magazines including Black Enterprise, recognized by The White House as the best financial literacy product in the country and listed as Top 10 Startup in the world by Codefi. CreditStacker is trending in 40 countries.
The Wealth Factory also won People Choices award and 9th place at State of NY’s 43North world’s largest business competition. They were also accepted into Accelerate Baltimore and won Best Learning Game at the Department of Education EdGames Expo!